Greater Expansion and Marketing Perfection from Turkish Airlines [article from Articleranks]

Greater Expansion and Marketing Perfection from Turkish Airlines

Part of the Star Alliance, Turkish Airlines has gained more strength than ever. Of the total 171 routes they fly, 41 are domestic with the remaining 130 being to international destinations. While their main base is at Ataturk International Airport, they operate flights all over the world, from North and South America, to Europe, Asia and Africa. They have experienced a significant increase in passengers using the airline as well as revenues and profits over the past four years. The company made 2.2 billion USD in 2006, flying about 17 million passengers. In 2009, the airline had more than 25 million passengers and made 4 billion USD in revenues, making it a brilliant year.

No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. As a matter of fact, they know how to wisely select the brands and the markets that will be affected. For example, American basketball and their contract for NBA star Kobe Bryant is another pick. In February 2011, Kobe Bryant did a humorous commercial for Turkish Airlines. Not too long ago, Caroline Wozniacki was put on this list. She will help in selling the airlines' Business Class service to the tennis fans in Europe. In case you are experiencing a challenge here document, have a go with a set of fancy lindberg rimless, they can make all the difference.

Turkish Airlines had an amazing year in 2010, with a clean profit of 169 million USD over the first nine months of the year. The company's sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. With the intent of increasing revenue generated by business class passengers, the company is building a fleet that will consist of long-haul aircraft, specifically the Boeing 777-300ER. The company also intends to use wide-body planes for international cargo routes. The company's results were welcomed, even if they were a surprise. It is possible that the aggressive marketing strategy the company has recently been engaged in has also helped the figures. Asian expansion and penetration into the US market is what the company is planning on.

Members of the Miles & Smiles rewards programs and the Elite Plus incentives schemes will now benefit from having memberships melded into one account. This means that members will now see all air miles earned accumulating into the same account.

This isn't just for individual members, but their family members will also have any miles generated applied to them, too. Members can earn more points by booking flights with any of the partner airlines within the Star Alliance, as well as paying for purchases using the Miles & Smiles credit card. Within the first decade of the millennium has seen Turkish Airlines experience a lot of growth and success. The company has been using all of the right marketing strategies with the right high profile famous people. They are fast approaching new and markets and going alongside with them an international campaign of branding. But they are getting results from their actions. They have received many rewards for their global service and marketing. We think that they are a good example of how civilian management and government can work together and get good results.

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